Most agencies have a lead quality problem. We fix it. We build signal-based cold email systems for founder-led B2B marketing agencies, where every message is triggered by something the prospect just did, said, or lost.
Sent from infrastructure your team could not build in six months.
Signal-based cold email is outbound that sends a message only when a prospect shows a real buying signal, such as a new sales hire, a capacity announcement, fresh funding, or a public post about pipeline pain. Dream Giant builds and runs these systems for founder-led B2B marketing agencies, targeting 6 to 10 booked meetings a month from verified decision-maker contacts, with every send approved in your voice.
Founder-led B2B marketing agencies in the United States with roughly 3 to 25 people that outgrew referrals and never built an outbound engine. If you sell to consumers, run 50 or more people, or launched in the last 12 months, we will say so on the first call and point you somewhere better.
Month one is infrastructure with no production sends. Month two is the first live campaigns, with a target of 6 to 10 booked meetings by the end of that month. Month three onward holds that range, with weekly reporting and a monthly strategy session with Shane.
A list is a static file of people who share a job title. A signal is evidence that a specific company is in motion right now, such as a BD hire posted this morning or a lost client. Dream Giant monitors five signals daily and only sequences a prospect when one fires.
Start with Alysse from Rossman Media. More client video stories live on the proof page.
Video testimonial
VP of Business Development, Rossman Media
"Dream Giant has been like rocket fuel for our business."
"In 6 months, Dream Giant established a $6M sales funnel in our agency."
Five signals. Monitored daily across LinkedIn, Crunchbase, and BuiltWith. When a signal fires, the prospect enters a tiered sequence within 48 hours. Automation handles the volume. Humans handle the judgment.
The Clay-powered intelligence layer that monitors five buying signals and routes prospects into tiered sequences. Automated infrastructure where volume demands it. Manual judgment where judgment demands it.
Jake, noticed you posted a BDR role two hours ago. Most 14-person agencies I work with are in the same spot: too much client work to prospect, but too dependent on referrals to stop.
I build the outbound engine so you do not have to hire for it. Happy to show you what that looks like for agencies your size. 20 minutes, no deck.
Shane
25 hand-sent connection requests per day. No Dripify. No Expandi. No browser automation of any kind. Every touch is from a human.
50+ episodes with founders, operators, and leaders whose stories matter more than their follower counts. Guests include Microsoft and the founder of Barefoot Wines. Used as the opening line in LinkedIn step 1.
Apply to be a guest"The agencies that stay at one million are the ones that never built a way to find clients that did not already know them."
You built something real. The work speaks for itself. But referrals come when they come, not when you need them. And you know the truth no one talks about: you cannot grow past $1M to $2M on inbound alone.
The agencies that break through are the ones that build outbound infrastructure early. Not a list. Not a tool. A system that finds the right prospects at the right moment and sends a message they actually want to read.
See the system we build for youYou are the closer and the deliverer. Doing client work and chasing the next client at the same time.
You tried the cheap fix. Bought a list. Ran ads. Hired a freelance SDR. Got burned.
Referrals are drying up. The network that got you to a million will not get you to three.
You want a system, not another vendor. Infrastructure, process, revenue reporting, not activity reports.
Most outbound looks the same because most outbound is the same. Same tools, same templates, same 500-a-day blast that lights your sending domain on fire. Dream Giant earns the retainer by refusing to do any of it.
I started Dream Giant in 2016 because I kept seeing the same pattern. Agency founders who were brilliant at their craft but had no way to find clients that did not already know them. Referrals worked until they did not. And when they stopped, everything stopped.
I did not build a lead-gen vendor. I built an embedded model. I sit inside your operation, learn your voice, study your ICP, and build the outbound engine you need but will never hire for. Three to five clients at a time. That limit is not a constraint. It is the reason the work is good.
The agencies that hire vendors get vendor-quality work. The agencies that bring in a partner who knows the business from the inside get infrastructure that compounds. That is the difference.
"We do not scale like a SaaS company. That is exactly the point."
We say no more than we say yes. Not because we are exclusive for the sake of it - because the system only works for a specific type of agency. If you are outside the profile below, we will tell you on the first call and point you somewhere better.
You need an internal sales team, not an embedded partner. We will help you write the job description.
No team to embed into. The model does not work at one person. We can recommend alternatives.
DTC, ecommerce, beauty, food, hospitality - different buyer, different motion, not our world.
You already built the engine. You need optimization, not a rebuild. Talk to a fractional RevOps person.
Too early for outbound. You need your first 10 clients from network and hustle. Come back at $500K.
Our signals, data sources, and deliverability infrastructure are built for the US market.
"Last quarter we had 31 discovery calls. We took on 3 clients. That ratio is the reason the work is good."
Plug in your numbers. See what the system would return.
Vendors sell you a list and a sequence. We embed inside your operation, learn your voice, build your infrastructure, and run campaigns triggered by real buying signals. We report on meetings and pipeline, not emails sent. The model is closer to hiring a fractional VP of BD than buying a service.
Both, and that is the point. The signal detection, enrichment, and Tier 2 sending is automated through Clay and Smartlead. The research, Tier 1 approvals, reply triage, and strategy are human. The mix is what makes the outreach feel real, because the judgment layer is real.
Month 1 is infrastructure: domain setup, warm-up, ICP deep-dive, copy approval. Month 2 is the first live campaigns. You should see 6 to 10 booked meetings by the end of month 2. Month 3 and beyond is steady state at that same range.
Retainers run $3,000 to $6,000 per month depending on scope. That includes the full signal stack, campaign infrastructure, copy, sending, reply triage, weekly reporting, and a monthly strategy session with Shane. No hidden fees. No per-lead charges.
Yes. If you have outbound in place but it is not performing, we audit, rebuild, and replace what is broken. If you are starting from zero, we build from scratch. Either way, you keep the infrastructure when we are done.
Three to five. Never more. The cap is the reason the work is good. Every client gets Shane directly, not a junior account manager reading from a playbook.
We diagnose why. Usually it is a targeting adjustment, a copy issue, or a deliverability problem we can fix quickly. If after 90 days the system is not producing, we have an honest conversation. We do not lock anyone into long contracts hoping the numbers turn around.
We write it. Shane writes or approves every sequence. You review and approve before any send goes live. Your voice, your brand, our infrastructure.
20 minutes. No deck. No pitch. A real conversation about your pipeline and whether there is a fit.
If we are not a fit, we will tell you on the call and point you somewhere better.